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Research papers

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Paul J. Donato, Roland Soong
May 1, 1994
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Citation

Donato and Soong (1994a, May 01). Theory and data in the design of interactive television structures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/theory-and-data-in-the-design-of-interactive-television-structures


Research papers

Testing consumer interest in the electronic highway: What do consumers want?

This paper will review a long term Canadian research programme which has tested consumer interest in and demand for what might be termed the first generation of new communication services-teletext services, cable TV specialty channels, repeat...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). Testing consumer interest in the electronic highway: What do consumers want?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-consumer-interest-in-the-electronic-highway-what-do-consumers-want-